I can grow your podcast.
How do I know? Because I've grown four of my own!
I've built my own portfolio of podcasts from zero to a combined 1.2 million downloads a month. They've got real audiences, engaged listeners, and best of all, they make money.
But it wasn't always easy.
I've tried things that worked brilliantly. I've tried things that went nowhere. I've spent money hiring consultants or employing strategies that didn't deliver and I learned some lessons the hard way.
Now I've figured out what makes podcasts grow, what keeps audiences coming back, and how to turn that audience into a real business. Now I want to share what I've learned with you.
Growing your podcast (audience, downloads, revenue) isn't about throwing every possible tactic at the wall and hoping something sticks. It's about figuring out what your specific show needs, what will move the needle, and where your time and money are best spent.
I'll figure out what's holding your podcast back and how to get it growing.
Testimonials
"Jerry has the keen ability to provide outside perspective with the intimacy and care of a team member in the trenches. His insight and guidance was instrumental for us as we built our podcast, and they remain a plumb line to this day."
Marcus Collins, From the Culture
"Six months after launch, we were barely getting 800 downloads a month. Our audience doubled the first month we worked with Jerry, and has been multiplying ever since. Jerry helped us unlock the growth we knew was there."
Eric Hurlock, Super Smart Farm Show
"Jerry knows and understands podcast audiences better than anybody else, which is why he's so effective at growing shows. His unique combination as both a creator and marketer leads to incredible growth."
Jed Baker, Head of Audio SuperAwesome
Why me and not a consultant
Most podcast growth consultants make their money from consulting. I make mine from podcasts.
I co-created Brain Games for National Geographic and Brainchild for Netflix, both Emmy-nominated, and produced the first three seasons of Queer Eye for the Straight Guy. Now I run Atomic Audio, four shows doing about 1.5 million downloads a month at roughly 90% average consumption, wtih revenue to match.
I've also applied the same methods to other people's shows with similar revenue and impact boosting effects, from startups and entrepreneurs, to consultants and large corporations.
All of the growth advice I received online and from paid "growth consultants" was generic, and built around their consulting specialty rather than lessons learned in the trenches. I had to figure out how to actually grow shows to drive revenue, leads, and impact. This service is me doing for you what I wish someone had done for me when I needed to grow. It would have saved me years of frustration.
The Method
Not all podcasts are the same, but some combination of the same core problems are what holds back every podcast from exceptional performance. I've whittled it down to five core "leaks". Every podcast will over-index on one or two of them, and that's part of my diagnosis and where you'll get the most leverage. First, I find the leaks, then I give you the detailed gameplan to fix them.
Find the Leaks
Five things can be wrong, and some of them look similar in the numbers. I dive deep to figure out what's really happening.
The right people never encounter the show. Downloads are flat, sometimes even with great episodes.
They see it and don't start. Plenty of impressions, very few plays.
They press play and don’t stay. Consumption under 70%.
They stay, they love it, and they never come back or tell anyone. Lots of listens but no followers.
Or there’s a real audience and it isn’t producing the business outcome. The downloads look fine and nothing moves.
Each one has a completely different fix, and guessing wrong is costing you money.
Fix the Leaks
Everyone in podcast growth sells one thing. I know, because I hired them all before I figured out what really works.
The social agency says post more clips.
The video people say you need YouTube.
The booking service says get on more shows.
The ad buyer says buy ads.
Each of these tactics is a tool. The difference is the wisdom of the hand that wields them. Any one of them, or several together, might be right for you.
Because I make shows - and make a living from them - I understand exactly which ones need to be deployed and how, to get your show to where it should be.
I tell you which of the five is yours first. What we do about it follows from that, and it’s different every time.
Free Podcast Growth Newsletter + Case Study
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The Podcast Growth Plan
First, I take a deep dive into your show and goals to find exactly where your audience is leaking, including a discovery call with you to understand exactly how the podcast fits into your business - or help you figure that out if you aren't sure. I diagnosis where the greatest opportunities lie, and create a custom blueprint to unlock more revenue and impact from your podcast. This gives you a clear plan to grow the exact audience you want, with great detail, explanations, and a 90-day and 12-month outline.
If you meet the pre-requisites below, the first step is a 10-15 minute call to ensure that this program is the right fit for you and your podcast, before engaging me.
Once engaged, I take 7 to 10 days to deliver your plan.
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You must have an active show
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Published at least 3 months and 10 episodes
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One point of contact (one decision-maker)
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Up-front $2,500 flat fee